Environmental
Mapped practices, soil and water observations, inputs, energy, waste, biodiversity, incidents and mitigation.
Evidence before claims
Measure participation, transactions and net benefit—not activity alone.
The impact framework distinguishes registration from active service, attendance from adoption, gross sales from net benefit and estimated outcomes from independently verified evidence.
Indicative three-year ambition
Targets that can be tested.
All targets remain subject to baseline confirmation, buyer demand, safeguards, regulatory requirements and responsible service capacity.
4,000farmers registered and commercially linked
100participating rural SMEs
10producer and enterprise clusters
3,000farmers supported toward compliance
6structured off-take or supply agreements
KES 220mtarget cumulative facilitated transactions
Inclusion ambition: at least 50% women farmers, 35% youth participation and meaningful support to women- or youth-led enterprises, subject to baseline and feasibility validation.
ESG framework
Evidence across environment, people and governance.
Social
Safe work, labour rights, women and youth participation, household food production, payments, grievances and net benefit.
Governance
Approvals, procurement, conflicts, data access, audit, payment controls, complaints, AI oversight and corrective action.
Theory of change
Shared infrastructure reduces uncertainty and transaction cost.
If verified demand is translated into production and quality specifications; if farms and enterprises receive weather-informed and whole-farm services; if quality, custody and payments are documented; and if decision-support systems are governed, then reliable supply and buyer confidence can improve.
The expected result is better market participation, more transparent settlement, diversified livelihoods and a replicable platform for responsible investment.
What the programme will not claim automatically
- Registration equals income or impact
- A crop is sustainable merely because it is non-food
- AI output is a verified fact
- Traceability alone proves environmental benefit
- Climate-finance eligibility or carbon credits are guaranteed
- Market access guarantees orders or profitability
Safeguards
Growth must protect dignity, food security, land rights and data.
Food security
Whole-farm plans protect household nutrition and water before feedstock expansion.
Safe work
Child labour, forced labour, harassment, unsafe work and retaliation are prohibited.
Data rights
Consent, purpose limitation, access controls, retention and correction are built into workflows.
Human review
High-impact AI, payment and eligibility decisions remain reviewable and appealable.