Programme Steering Committee
Strategy, budget, risk, partner performance, funding conditions and stage gates.
About AfriEuro Links
A governed route to market.
AfriEuro Links is a Kenya-led market systems consortium connecting community organisation, sustainable production, quality, digital trust, payments and qualified buyers.
Our purpose
Make fragmented value chains investable, traceable and useful to participants.
Farmers and SMEs can produce valuable goods and still remain excluded from higher-value markets when demand, aggregation, standards, evidence, payments and buyer relationships are disconnected. AfriEuro Links coordinates those functions without collapsing the legal and operational responsibilities of its partners.
It is designed as shared infrastructure: open enough to connect multiple participants and buyers, controlled enough to protect data, quality, claims and commercial confidentiality.
Guiding proposition
Organise verified participants. Translate demand into standards. Connect production to evidence. Settle transactions transparently. Scale only after commercial, environmental and participant benefit is demonstrated.
Sagalla connects land, production, learning and markets.
The Labl Group operating anchor demonstrates why AfriEuro Links is designed around real assets, accountable partners and verifiable transactions—not a standalone marketplace.
Operating principles
Commercial discipline with public-purpose safeguards.
- Demand and service capacity determine scale—not enrolment pressure.
- Registration is voluntary and does not guarantee grants, purchases, certification or income.
- Whole-farm food security takes precedence over speculative feedstock expansion.
- Technology supports accountable decisions; it does not remove human responsibility.
- Mobile-money, gateway and bank integrations use licensed providers and provider-neutral choice.
- Government and partner weather data is integrated before new stations are considered.
- Environmental, social and climate claims identify what is measured, estimated, verified or unknown.
- Partners retain distinct budgets, contracts, mandates and data responsibilities.
- Buyer diversification reduces dependency on one market or off-taker.
- Post-project systems are sustainable through commercial services, partnerships and proven value.
Governance
Clear decisions, controlled data and auditable delivery.
Final structures are formalised through consortium agreements, approved work plans, data-sharing agreements and funder requirements.
Product, Data & AI Governance
Platform scope, privacy, cybersecurity, GIS, interoperability, AI models and assurance.
Technical working groups
Agriculture, fashion, energy, finance, weather, quality, markets and inclusion.