Fragmented value chains and weak SME–buyer linkages
Producers, SMEs, processors, laboratories, logistics providers and buyers lack a dependable shared pathway for planning, evidence and transactions.
Kenya–Europe market systems consortium
Organise. Verify. Connect. Trade.
A 36-month accelerator connecting regenerative cotton, responsible fashion, renewable-oilseed and rural enterprise pathways to quality systems, digital trust and structured markets.
Introducing AfriEuro Links
More than a platform. A governed route to market.
Farmers and rural SMEs can produce valuable goods and remain excluded from higher-value markets when aggregation, standards, evidence, settlement and buyer relationships are fragmented. AfriEuro Links brings those functions into one coordinated model.
Labl Group East Africa LTD leads the programme. It begins in Taita Taveta and Kilifi, validates a Kenya-based model, and prepares a responsible route to other counties and later East Africa.
36months
KES 138mfunding requirement
2pilot counties
Programme foundations
Two operating landscapes connected by one market system.
The programme links Labl Group’s Sagalla production and farming platform with Crostar Energy’s Mavueni renewable-oils pathway.
The problem
Two anchor gaps keep opportunity out of reach.
High entry cost and limited distribution are consequences of these underlying market failures.
Insufficient standardisation, quality assurance and traceability
Testing, chain of custody, certification readiness, environmental controls and transaction evidence remain costly or inaccessible to smaller participants.
How it works
Six connected stages.
Every stage has clear owners, evidence and decision gates.
Organise
Community entry, voluntary registration, consent, eligibility, cluster charters and grievances.
Produce
Regenerative agronomy, crop diversification, food-security safeguards and extension.
Standardise
Buyer-led specifications, internal controls, inspection, testing and readiness.
Trace
Permissioned records for people, plots, lots, quality, custody, contracts and payments.
Transact
Samples, buyer due diligence, contracts, logistics, settlement and evidence.
Scale
Cost recovery, local capability and replication only after proof.
Three-year ambition
Targets that can be verified.
Targets are indicative and remain subject to baseline confirmation, buyer demand, regulation, safeguards and responsible service capacity.
4,000 farmers
Registered and commercially linked.
100 rural SMEs
Participating in production and services.
10 clusters
Producer and enterprise structures.
3,000 farmers
Supported toward agreed compliance.
6 agreements
Structured off-take or supply relationships.
KES 220m
Target cumulative facilitated transactions.
Consortium
Specialist roles. Shared accountability.
Labl Group East Africa LTD
Lead applicant, governance, financial accountability, cotton-to-fashion market pathway and digital product ownership.
Crostar Energy LTD
Renewable-oilseed and biodiesel-feedstock feasibility, trials, safety, quality and markets.
Labl Farms & Labl Fashion
Regenerative production, research, cotton aggregation, product development, garment production and circularity.
Afrisol Technologies Limited
Requirements, development, cybersecurity, integrations, testing, deployment and support.
Afribiz Consultancy Limited
Separate partner for registration, documentation, mapping, consent and field-record verification.
Goblis Foundation
Separate partner for inclusion, safeguarding, training, financial literacy and controlled community-grant support.
Funding requirement
KES 138 million for shared market infrastructure.
The budget is controlled in Kenyan shillings. Detailed allocations remain subject to approved work plans, procurement and funding conditions.
| Programme component | KES |
|---|---|
| Inception, baseline, market validation and regulatory planning | 8,000,000 |
| Community mobilisation, registration and cluster governance | 16,000,000 |
| Agronomy, diversification, food security and extension | 18,000,000 |
| Standards, quality assurance, testing and certification readiness | 19,000,000 |
| Digital platform development and deployment | 25,000,000 |
| Demonstration, processing trials and compliance | 12,000,000 |
| Buyer linkage, export readiness and transactions | 10,000,000 |
| Inclusion, enterprise support and community grants | 10,000,000 |
| Monitoring, evaluation, learning and replication | 7,000,000 |
| Coordination, finance, audit and overhead | 13,000,000 |
| Total | 138,000,000 |
The programme does not seek permanent price subsidies or unrestricted commercial income. Grant support is directed to common infrastructure, inclusion, standards, evidence and market-entry barriers that smaller participants cannot finance alone.
Why “Euro”?
A Kenyan platform with a practical European bridge.
The Netherlands relationship provides an initial base for product feedback, buyer conversations, logistics and investment engagement. The strategy is designed for the wider European Union, not one country or one buyer.
Market access remains subject to product, origin, customs, quality, sustainability, logistics and destination requirements.
Post-project transition
At programme completion, AfriEuro Links becomes a global marketing and market-discovery website. It will present verified suppliers, products, services, projects, buyer requirements, investment opportunities and learning.
LaDOS and CEOS will be developed as independent operating systems and will interoperate through governed APIs and authorised evidence exchange.
Partner and donor engagement
Build the infrastructure smaller participants cannot build alone.
Priority partnerships include catalytic funding, quality and certification, licensed payment integration, weather-data access, banking and working capital, research, market access, logistics, technology assurance and independent evaluation.
Request the information pack
Contact AfriEuro Links for the concept note, white paper, comprehensive proposal, itemised budget and due-diligence materials.
Contact the programme team